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Workshop: Understanding “Made in Italy”
Overview: This workshop, designed for up to 8 participants, aims to deepen the understanding and appreciation of “Made in Italy,” a mark of excellence recognized worldwide. This interactive session will explore various facets of Italian craftsmanship, culture, and the emotional connection behind Italian-made products.
Key Topics:
- Made in Italy:
- Explore what “Made in Italy” truly means.
- Discuss the historical and cultural significance of Italian craftsmanship.
- Understand how “Made in Italy” products maintain their reputation for quality and style.
- Difference Between Object and Emotion:
- Examine how Italian products transcend mere functionality to evoke emotions.
- Discuss the philosophy of design and the integration of emotion into craftsmanship.
- Learn how emotional resonance is a hallmark of Italian products.
- Leather and Yarns:
- Delve into the materials that define Italian excellence.
- Understand the importance of leather and yarns in Italian fashion and design.
- Explore the processes and techniques used to create high-quality materials.
- “I’m Not a Good Seller”:
- Discuss common challenges and misconceptions in selling Italian products.
- Learn strategies to effectively communicate the value and uniqueness of “Made in Italy.”
- Gain confidence in presenting and selling Italian goods by focusing on storytelling and authenticity.
- Question Time:
- An open Q&A session where participants can ask questions and discuss topics in more detail.
- An opportunity to gain personalized insights and clarifications from the workshop leader.
Additional Details:
- Estimated Duration: 45 minutes
- Reservation: Advance reservation is appreciated to secure your spot.
- Price:
- In-person workshop: €40.00 per person
- Online workshop: €28.00 per person
This workshop is perfect for anyone interested in Italian culture, fashion, and craftsmanship, whether you are a professional in the industry or simply a passionate enthusiast. Join us to uncover the essence of “Made in Italy” and take away valuable insights that will enrich your appreciation of Italian products.